Privacy Policy

Last Updated: May, 2025

Welcome to the Privacy Policy of Byte Of Magic (referred to as “we,” “us,” or “our”). This Policy explains how we collect, use, and safeguard your information when you use our mobile applications (collectively, the “Apps”).

1. Information We Collect

Our Apps may gather certain data linked to your device and usage to enhance functionality and provide a better user experience. Specifically:

Location Data (Approximate). We may collect coarse location information (e.g., country or region) to tailor in-App features.
Usage Data. Information about how you interact with the App (menus visited, features accessed, session duration).
Diagnostics Data. Performance metrics—such as crashes or slowdowns—to help us identify and fix issues.
Advertising/Marketing Data. Non-personal, aggregated insights used solely to improve our marketing efforts and promotional offerings.

We do not collect any personally identifying information (PII) such as your name, postal address, email address, or phone number without your explicit consent.

Mixpanel Integration. We use Mixpanel to analyze non-personal data in order to understand usage patterns and improve our Apps. No personally identifying information is shared with Mixpanel or any unaffiliated third party. The only circumstance under which we would disclose data is if required by law (for example, a court order) or in the event of a corporate reorganization (merger, acquisition, or sale of assets). For details on exactly which data Mixpanel receives, see the Appendix below.

2. Non-Personal Information

In addition to user-linked data, our Apps may automatically collect non-personal technical information, including:

Device model (e.g., iPhone 12, Galaxy S21)
Operating system and version (e.g., iOS 16, Android 13)
Unique device identifier (an anonymized ID assigned to your device)
General usage statistics (e.g., number of sessions, feature usage)

This information is used to monitor App performance and identify trends, without identifying any individual user.

3. Analytics and Third-Party Services

We may integrate with third-party analytics providers (including Mixpanel) to help us analyze non-personal data. Any data shared with these services is strictly non-identifiable and is used only to improve the features, stability, and overall performance of our Apps. We will never share your personal information with any third party without your explicit consent.

4. Children’s Privacy

Protecting children’s privacy is important to us. Some of our Apps are not intended for children under 13, while others are designed specifically for younger audiences. For child-focused Apps, we comply fully with all applicable regulations governing apps for minors. We do not knowingly collect any personal information from children under the age of 13 without verifiable parental consent. If you believe we have inadvertently collected personal information from a child under 13, please contact us and we will promptly delete that data.

5. Data Security

We implement reasonable technical and organizational safeguards to protect the confidentiality, integrity, and availability of the data we collect. These measures include industry-standard practices such as encryption, access controls, and regular security assessments. However, no method of electronic transmission or storage is completely secure; while we strive to protect your information, we cannot guarantee absolute security.

6. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will take effect immediately upon posting the revised Policy on our website (byteofmagic.com) or within the Apps. We encourage you to review this Policy periodically to stay informed about how we are protecting your information.

7. Contact Us

If you have any questions, concerns, or suggestions regarding this Privacy Policy or our practices, please contact us at:
Email: support@byteofmagic.com

By using our Apps, you acknowledge that you have read and understood this Privacy Policy and agree to be bound by its terms. If you do not agree with any part of this Policy, please do not use our Apps.

APPENDIX

Data Sent to Mixpanel

When you use our Apps, the following non-personal information may be transmitted to Mixpanel:

IP Address. Used to determine your device’s country; this information is then deleted from Mixpanel’s system.
Device Type. (e.g., iPad Pro, Galaxy S10)
OS Version. (e.g., Android 12, iOS 15.5)
App Version. The specific App and version you are running.
Session Length. Duration of each play session.
Default Device Language. The primary language setting on your device.

This data is used strictly for analytical purposes and is never linked to any PII.

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